Evialis: Taking Advantage of Opportunities to Rise Abruptly and Create Brilliance
Li Anrong
EVIALIS (China) Sales Manager
Philippe Mazerolles
Invivo NSA Marketing Manager
Launching New Product
As time flying by, summer is coming in a flash. Summer is a season in which flies and mosquitoes breed and feed-intake of animals is relatively low and diseases outbreak. Therefore, Evialis takes advantages of this exhibition to launch new products that could solve such problems. This launching includes layer’s feed product series specially designed for resisting heat stress; and new product for pigs that is mainly composed of fiber and can have an obvious effect on the reduction of feed-intake of pigs in summer, in particular the ingestion of pregnant sow and nursing sow, and also can solve the issue of feed/gain ratio to some extent. In addition, in the face of such fact that milk cow diseases are difficult to cure, one is gerget and the other is hoof disease, Evialis launches the new product for ruminants that could effectively prevent these two diseases, and benefit the new born calf in particular.
Outstanding Achievement
Evialis Group has always been focusing on the animal nutrition field and has achieved global sales of RMB 50 billion in 2010, among which the sector of animal nutrition accounts for 30% of total sales, about RMB 15 billion. Evialis has always been extending this business since it entered China in 2008, with the main market in Shandong at present, products mainly include animal feed products for poultry, pigs and ruminants, etc., and the market is expected to be extended to Henan, Hebei, Jiangsu and Beijing periphery in the future 3 years.
In recent years, food safety accidents occurred often in China, in this point of view, food safety will attract increasing attention in markets in China, and the extent of such attention could unfold today. In order to conform to the development of Chinese market and guarantee product quality, Evialis has established a very perfect product traceability system which enables direct interaction between all departments in respect of production quality and formula within the company and also from-time-to-time communication with the headquarters, and through which it is possible to accurately query about the whole production process of products and the service condition of raw materials; the company’s own LAREAL laboratory will perform strict finished products delivery and raw materials incoming inspections. Evialis’ technology team and sales team have taken unthinkable pains with this regard. And they also wish to make a contribution to the food safety in China through their efforts.
Self-reflection
As an international corporation, Evialis owns special competitiveness in Chinese market. First of all, it realized talent localization. The company’s department managers are almost Chinese people. It is an important factor that Chinese people know about the local market. Secondly, the Group headquarters has always been supporting the development of Evialis, other sites worldwide can also communicate and cooperate with each other and share experience. The final is talent cultivating on which Evialis has always laid stress and provided growing space and time for talent.
As an important producer of animal products in the world, China has gathered a lot of manufacturers and practitioners in animal field. Evialis, as a member therein, wish to make a contribution to the animal husbandry in China.